The Brand Story of Chaudhary Group (CG)

Chaudhary Group (CG) built its brand story one trademark at a time. In the Department of Industry's bulletins, IP Sewa counts about 450 marks published in CG companies' names across 17 NICE classes, led by CG Foods and Wai Wai. That record is a working map of brand architecture for any Nepali business.

Key takeaways

• About 450 published marks sit in CG companies' names, in 83 of our 123 bulletin issues.
• CG Foods alone holds 215 of them, mostly in Class 30.
• The portfolio spans 17 of the 45 NICE classes, because each class needs its own application (Sec. 18A).
• CG runs two layers: a house brand ("CG ...") and separate product brands such as Wai Wai, Kwik's and Rio.
• Half of these marks were published from 2022 onwards, so the filing never stops.
• A published mark can be opposed within 90 days of its Bulletin publication.

What is Chaudhary Group?

Chaudhary Group is a Nepali business group based in Sanepa, Lalitpur, in the Kathmandu Valley. Its own website describes it as a conglomerate of 202 companies and 261 brands, active in food and drinks, electronics, cement, hotels, education, finance, telecom and Ayurveda.

CG traces its roots to a family textile trading business in Kathmandu. Its food arm came much later: CG Foods says its first factory opened in 1984 to make instant noodles under the Wai Wai brand, with technical help from Thai Preserved Food Factory of Thailand.

The same site dates CG Brewery to 1997 and CG Beverage, maker of Rio fruit drinks, to 1998. These are CG's own statements, read on its website on 16 October 2026.

How did we count CG's published trademarks?

We grouped every owner name in our archive with the same rule we use for all owner counts: the name before the first comma, with punctuation and legal suffixes removed. We then kept owners whose name begins "C.G." or "CG" with a Nepal address, plus Chaudhary Group Pvt. Ltd. itself.

That gave 48 owner keys, which we merged by hand into 31 companies, because "CG BREWERY" and "C.G. BRUARY" are plainly one firm. The method is a name-based proxy. It may include a firm that merely shares the initials, and it misses any group company trading under another name.

All figures are IP Sewa counts of marks published in the Industrial Property Bulletin, which the DoI posts on its Bulletin page, checked on 16 October 2026. A published mark is not necessarily registered, and our archive starts in January 2006.

How many trademarks has Chaudhary Group published in Nepal?

We count 450 marks, about 0.6% of the 71,842 entries in our archive. They appear in 83 of the 123 issues, from Volume 1, Number 8 (November 2006) to an issue of August 2026.

Five companies hold 396 of the 450. The other 54 are spread across 26 smaller CG names, mostly one or two service marks each.

Which NICE classes does CG's trademark portfolio cover?

Nepal uses the NICE classification of 45 classes, 1–34 for goods and 35–45 for services, set out on WIPO's Nice Classification page. CG's marks touch 17 of them. Three classes hold about three marks in four.

CG Foods' 169 marks in Class 30 are about 1.6% of the 10,759 Class 30 entries in our archive, Nepal's busiest class. See the most-filed classes in Nepal for how that class compares.

Which CG companies hold the marks?

CG Foods leads with 215 marks: 169 in Class 30 for noodles and snacks, and 45 in Class 32 for drinks such as Rio. CG Brewery follows with 94, nearly all in Class 32, which covers beer as well as soft drinks.

CG Electronics files in Class 9 for phones and Class 11 for appliances, often under the house name, as in CG HARMONIA and CG MERIDIA. CG Cement owns 32 marks in Class 19, and CG Ayurveda 16 in Class 5 for products such as CG CHYAWANPRASH.

CG Foods appears under 36 different printed name-and-address strings, from "C.G. FOODS (NEPAL) PVT. LTD." in Sanepa to "C. G. FOODS NEPAL LIMITED" in Nawalparasi. Each looks like a separate owner until the names are grouped.

How does Wai Wai fit into the CG record?

Wai Wai is the anchor. We count 50 published marks containing the name, 49 of them in Class 30 for CG Foods, from WAI WAI (and logo) in October 2007 to Wai Wai Mini in February 2026.

Fifteen are WAI WAI QUICK variants, each a flavour or format filed as its own mark. The fiftieth, WAI WAI CITY, is a Class 35 service mark held by CG Retail. Our separate guide tells the brand story of Wai Wai noodles; this page stays on the group.

Wai Wai was on sale long before our archive begins in 2006, so earlier filings do not appear here. A gap in our data is not proof that a mark was never registered.

What is CG's brand architecture?

Brand architecture is the way a business arranges its names: one house brand, many product brands, or a mix. CG's register shows a mix, and each layer is filed separately.

About 106 of the 450 marks start with "CG", such as CG CEMENT, CG ELECTRIC and CG PAY. Alongside them sit product brands that do not mention CG at all: Wai Wai, Kwik's snacks with 25 marks, Rio drinks with 17 and Nepal Ice beer with 37 in CG names.

The mix lets a product brand stand on its own, while the house name lends trust to each new launch.

Why does CG file company names in Class 35?

Class 35 covers services such as retail, advertising and business management. A mark for noodles in Class 30 does not cover a shop or a sales service, so a name used for services needs its own Class 35 filing.

The issue of 28 December 2015 alone carries ten Class 35 marks in CG names, including CG FOODS, CG BREWERY, CG ELECTRONICS, CG TELECOM and CG EDUCATION.

A company name registered with the Office of the Company Registrar (OCR) gives no trademark right. CG filed its company names at the Department of Industry (DoI) as marks, which is the step many businesses skip.

When were CG's marks published?

CG's filing pace has risen over twenty years. Of the 450 marks, 224 were published from 2022 onwards, with 57 in 2024 alone, the busiest year in our count.

Across the whole archive, CG's marks took a median of about 6.4 months from filing to publication. Plan launches around that gap.

Why does the owning company matter?

Under Sec. 16 of the Patent, Design and Trade Mark Act 1965, title comes from registration, and the register names one legal owner. A group is not an owner; each company is.

CG's record shows why. Nepal Ice, Mustang and Real Gold, which CG's website lists as CG Brewery beers, are mostly published for CG Brewery, but a few Class 32 entries carry CG Foods' name instead. From the entry alone we cannot tell whether they cover the same goods.

Earlier entries for the same three names, from 2007 to 2013, were published for Sungold Brewery (Nepal) Pvt. Ltd., which our CG count leaves out. The Bulletin does not show how that company relates to CG Brewery, which is exactly why a buyer or licensee checks the named owner.

If a mark should sit with another company, Sec. 21D requires the transfer to be recorded at the DoI on a joint application. Our guide to trademark assignment in Nepal explains the paperwork.

What can a Nepali brand owner copy from CG?

You need CG's discipline, not its size:

1. Map your names. List the house name, each product brand, each logo and the goods or services under each.
2. Search first. Check identical and similar marks on IP Sewa's trademark search, including spelling variants and logos.
3. Pick the classes. Match each product to a class with the NICE class finder, and add Class 35 if you will run shops or sell services.
4. Choose the owner. Decide which company holds each mark, and use one exact spelling of its name on every application.
5. File each class. Under Sec. 18A, file one application per class at the Department of Industry.
6. Watch publication. Track each mark through the Bulletin and the opposition window of 90 days to its registration certificate.
7. Diarise renewals. Keep one calendar for every certificate and class.

For a domestic company, the filing usually needs the application form, the mark's label, a power of attorney, a board resolution and the industry certificate. An established business adds its latest tax clearance; a newly formed company will not have one yet, so confirm the DoI's current checklist.

How long does registration take, and how long does it last?

An unopposed application typically takes about 12–14 months from filing to certificate, and 6–8 months only in the smoothest cases. Treat both as estimates, not promises. The 90-day opposition period after Bulletin publication is part of that path.

Under Sec. 18D a registration lasts 7 years from the date of registration, not filing. The mark is renewable any number of times under Sec. 23B, within 35 days after expiry, or within six months more on a fine. The renewal calculator works out the dates, and our trademark renewal service tracks every class.

Sec. 18C lets the DoI cancel a mark not put into use within one year of registration, so filing for brands you never launch can backfire.

How can you see a group's published marks yourself?

Use IP Sewa's owner and applicant search to list marks by owner name. Try several spellings, as CG Foods' 36 variants show. Our guide on checking whether a trademark is registered covers the next step.

Our data shows published marks only, not registration status or filings still in examination. Only the DoI can confirm whether a mark is registered and in force. For a written conflict opinion, our trademark search and clearance team reviews the results with you.

Common mistakes when a brand grows into a group

• Relying on fame. The first-to-file principle generally applies, so a well-known name can still be taken in a class you never filed.
• Trusting the company register. An OCR name is not a trademark.
• Filing the product, not the service. A shop or app under the brand needs its own class.
• Letting the owner name drift. Different spellings make your portfolio hard to prove and to search.
• Leaving transfers unrecorded. A mark moved between group companies needs a Sec. 21D filing.
• Missing renewals. Each class renews on its own date.

What happens when a family brand skips a class?

Here is an illustration, not a real case. "Himal Thali" sells packaged spices and files its name in Class 30. Three years later it opens restaurants under the same name, without filing in Class 43.

Meanwhile another business files "Himal Thali" for restaurant services, and the mark is published. If Himal Thali misses the 90 days, it may have to fight a harder case later or rename its restaurants. Our opposition and enforcement team handles such conflicts.

In short: what does the CG trademark record teach?

Chaudhary Group treats trademarks as a portfolio, not a one-off filing: a house brand, separate product brands, line extensions and service marks, each filed class by class. About 450 published marks across 17 classes is the visible result.

For your own brand: search, choose an owner, file each class you need and renew on time. Planning a new brand from scratch? Our brand launch package covers naming through registration.

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Ready to protect your own brand family? Start with our trademark registration service, check costs with the trademark fee calculator, or contact IP Sewa for a class-by-class plan.