Brand Strength Score
Score a brand name out of 100 for how protectable it is — based on distinctiveness, conflicts on Nepal’s register, and simplicity. A quick gut-check before you invest in a name.
A screening signal, not legal advice or a guarantee of registrability. Always run a full clearance search before adopting a name.
Brand strength score for Nepal trademarks
The Brand Strength Score rates a name from 0–100 on the three things that decide whether a brand is worth protecting in Nepal: distinctiveness (how registrable the word is), register conflicts (how many similar marks already exist), and simplicity. Use it to compare shortlisted names and drop the weak ones early.
What makes a strong brand name
The strongest marks are fanciful (invented words) or arbitrary (a real word unrelated to the product). Suggestive names hint at the product and are still registrable. Descriptive and generic names are weak — hard to register and hard to defend. The score rewards distinctiveness because it directly affects your legal protection.
Conflicts matter as much as creativity
A distinctive name is no use if someone already owns it. The score checks your name against Nepal’s trademark register and penalises exact and near matches. Follow up any flag with the Conflict Checker to see the actual marks and classes involved.
Turn a strong name into a registered mark
Scored well and cleared the register? Protect it fast — Nepal is first-to-file. Our team runs a full clearance search and handles trademark registration for you. Talk to an expert to get started.
Frequently asked questions
Yes — free and no account needed. Enter a name and it returns a 0–100 protectability score with a breakdown of distinctiveness, register conflicts and simplicity.
Three parts: distinctiveness (up to 50, based on where the name sits on the generic→fanciful spectrum), register conflicts (up to 35, reduced by exact and similar marks already registered in Nepal), and simplicity (up to 15).
Roughly: 75–100 is strong, 50–74 is fair, below 50 is weak. A higher score suggests a more distinctive, more available, more defensible name — but it is a guide, not a guarantee.
No. It is a screening signal. You still need a full clearance search and the right NICE class, and registrability is ultimately decided by the Department of Industry.
Because names that merely describe your goods or services are hard to register and hard to protect — other traders need those words too. Distinctive names give you stronger, cleaner rights.
Consider a more distinctive alternative, or narrow your goods/class. You can also generate fresh ideas with the AI Brand Name Generator, then re-score and conflict-check the best ones.