Trademark Class 35 in Nepal — Advertising, Retail & Business Services (What It Covers & How to File)

NICE Class 35 is the first of the services classes — it covers advertising, business management and administration, office functions, and, crucially, retail and e-commerce services. It is one of the most-filed classes in the world and essential for shops, online stores and agencies. In Nepal you register a Class 35 trademark with the Department of Industry, and it protects your service brand — distinct from the goods classes that protect products.

Key Takeaways

• Class 35 is a services class — advertising, business management and administration, office functions, and retail and e-commerce services.
• Retailers and online stores file in Class 35 to protect the shop or platform brand, even when they also sell own-branded goods in goods classes.
• It includes marketing and advertising, business consultancy, bookkeeping and recruitment.
• It excludes financial and real-estate services (Class 36), logistics (Class 39), and website/graphic design (Class 42).
• Nepal's retailers, e-commerce platforms, advertising agencies and business consultancies file in Class 35.
• Register with the Department of Industry for a renewable 7-year term.

What does Trademark Class 35 cover?

Class 35 covers advertising; business management, organization and administration; and office functions — and, importantly, retail and wholesale services through stores, mail order and e-commerce. The unifying idea is services that help run or promote a business, and the service of bringing goods together for sale. This is why a shop or online store registers here: it is not selling its own product category, it is providing a retail service.

Full list of services in Class 35

Below is the complete alphabetical list of Class 35 services indications from the WIPO NICE Classification (13-2026 edition) — 171 entries in total. Use it to find the exact wording for your specification when you file in Nepal:

• Administration of consumer loyalty programs
• Administration of frequent flyer programs
• Administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]
• Administrative processing of purchase orders
• Administrative services for medical referrals
• Administrative services for the relocation of businesses
• Advertising / publicity
• Advertising agency services / publicity agency services
• Advertising by mail order
• Advertising services to create brand identity for others
• Advisory services for business management
• Appointment reminder services [office functions]
• Appointment scheduling services [office functions]
• Arranging and conducting of commercial events
• Arranging newspaper subscriptions for others
• Arranging subscriptions to electronic toll collection [ETC] services for others
• Arranging subscriptions to multimedia content for others
• Arranging subscriptions to telecommunication services for others
• Auctioneering
• Bill-posting
• Book-keeping / accounting
• Business appraisals
• Business auditing
• Business consultancy services for digital transformation
• Business efficiency expert services
• Business inquiries
• Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding
• Business intermediary services relating to the matching of various professionals with clients
• Business investigations
• Business management assistance
• Business management consultancy
• Business management for freelance service providers
• Business management of hotels
• Business management of performing artists
• Business management of reimbursement programmes for others / business management of reimbursement programs for others
• Business management of sports people
• Business organization consultancy
• Business partnership search
• Business project management services for construction projects
• Business research
• Commercial administration of the licensing of the goods and services of others
• Commercial information agency services
• Commercial intermediation services
• Commercial lobbying services
• Commercial or industrial management assistance
• Competitive intelligence services
• Compilation of information into computer databases
• Compilation of statistics
• Compiling indexes of information for commercial or advertising purposes
• Computerized file management
• Computerized management of medical records and files
• Consultancy regarding advertising communication strategies
• Consultancy regarding public relations communication strategies
• Consumer profiling for commercial or marketing purposes
• Corporate communications services
• Cost management of construction projects
• Cost price analysis
• Data processing services [office functions]
• Data search in computer files for others
• Demonstration of goods
• Development of advertising concepts
• Development of business organization strategies relating to corporate social responsibility
• Development of market surveys
• Development of marketing concepts
• Direct mail advertising
• Dissemination of advertising matter
• Distribution of samples
• Drawing up of statements of accounts
• Economic forecasting
• Employment agency services
• Financial auditing
• Gift registry services
• Import-export agency services
• Influencer marketing
• Interim business management
• Invoicing
• Layout services for advertising purposes
• Lead generation services
• Market intelligence services
• Market studies
• Marketing
• Marketing in the framework of software publishing
• Marketing research
• Marketing through product placement for others in virtual environments
• Media relations services
• Modelling for advertising or sales promotion
• Negotiation and conclusion of commercial transactions for third parties
• Negotiation of business contracts for others
• News clipping services
• Online advertising on a computer network
• Online ordering services in the field of restaurant take-out and delivery
• Online retail services for downloadable and pre-recorded music and movies
• Online retail services for downloadable digital music
• Online retail services for downloadable ring tones
• Online retail services for downloadable virtual clothing
• Opinion polling
• Organization of exhibitions for commercial or advertising purposes
• Organization of fashion shows for promotional purposes
• Organization of trade fairs
• Outdoor advertising
• Outsourced administrative management for companies
• Outsourcing services [business assistance]
• Pay per click advertising
• Payroll preparation
• Personnel management consultancy
• Personnel recruitment
• Photocopying services
• Preparation of business profitability studies
• Presentation of goods on communication media, for retail purposes
• Price comparison services
• Procurement services for others [purchasing goods and services for other businesses]
• Production of advertising films
• Production of teleshopping programmes / production of teleshopping programs
• Professional business consultancy
• Promotion of goods and services through sponsorship of sports events
• Promotion of goods through influencers
• Providing business information
• Providing business information via a website
• Providing commercial and business contact information
• Providing commercial information and advice for consumers in the choice of products and services
• Providing telephone directory information
• Providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes
• Providing user reviews for commercial or advertising purposes
• Provision of an online marketplace for buyers and sellers of downloadable digital image files authenticated by non-fungible tokens [NFTs]
• Provision of an online marketplace for buyers and sellers of goods and services
• Psychological testing for the selection of personnel
• Public relations
• Publication of publicity texts
• Publicity material rental
• Radio advertising
• Reception services for visitors [office functions]
• Recording the transfer of stocks [office functions]
• Registration of written communications and data
• Rental of advertising space
• Rental of advertising time on communication media
• Rental of billboards [advertising boards]
• Rental of cash registers
• Rental of photocopying machines
• Rental of sales stands
• Rental of vending machines
• Retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies
• Retail services for works of art provided by art galleries
• Retail services relating to bakery products
• Retail services relating to downloadable digital image files authenticated by non-fungible tokens [NFTs]
• Sales promotion for others
• Sales prospecting for others
• Scriptwriting for advertising purposes
• Search engine optimization for sales promotion / search engine optimisation for sales promotion
• Secretarial services
• Shop window dressing
• Shorthand
• Sponsorship search
• Systemization of information into computer databases
• Targeted marketing
• Tax filing services
• Tax preparation
• Telemarketing services
• Telephone answering for unavailable subscribers
• Telephone switchboard services
• Television advertising
• Transcription of communications [office functions]
• Typing
• Updating and maintenance of data in computer databases
• Updating and maintenance of information in registries
• Updating of advertising material
• Web indexing for commercial or advertising purposes
• Website traffic optimization / website traffic optimisation
• Wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies
• Word processing
• Writing of curriculum vitae for others / writing of résumés for others
• Writing of publicity texts

What Class 35 does not include

Class 35 borders the other services classes. Note these exclusions:

The rule of thumb: promoting, running or retailing for a business is Class 35, but financial services are Class 36, logistics is Class 39, and design and IT are Class 42.

Who files in Class 35 in Nepal?

Class 35 is one of the most important classes for Nepal's modern economy. It is filed by retailers and shop chains, e-commerce platforms and online marketplaces, advertising and marketing agencies, business consultancies, and recruitment and outsourcing firms. Any business whose brand is a store or platform — rather than a product — needs Class 35 to protect that identity. Confirm your class with the NICE Class Finder.

How to register a trademark in Class 35

Search the register for earlier service marks, confirm Class 35 fits (and that a financial or design service isn't really Class 36 or 42), prepare your mark and a precise service specification, and file with the Department of Industry. It examines, publishes for the 90-day opposition window, and registers for a renewable 7-year term. See how to register a trademark in Nepal and goods vs services in classification.

Do you need more than one class?

Very often. A brand that runs a store (Class 35) and sells its own products (the relevant goods class), or an online platform offering retail (Class 35) plus payments (Class 36) or a software app (Class 9/42), needs several classes. Because Nepal files one class per application with per-class fees, map your business first. See choosing the right class, and the neighbouring Class 34 (Tobacco) and Class 36 (Financial & Insurance).

A Nepal example

Take a Nepali e-commerce marketplace. The online retail platform itself is a Class 35 service, where the brand is registered. But if it offers payments and a wallet, that is Class 36, its delivery logistics is Class 39, and its app and hosting may be Class 9 and Class 42. One marketplace brand can span Class 35 for retail, Class 36 for payments, and Class 42 for its technology — filing only in Class 35 leaves the payments and tech identity exposed. For platform businesses, Class 35 is the anchor of a multi-class filing.

Getting Class 35 right: common mistakes

The defining Class 35 misunderstanding is thinking a shop is protected by the goods class of what it sells. Selling other companies' products is a retail service in Class 35; the goods classes protect the products themselves. A shop that only files a goods class leaves its store brand unprotected. A second common error is filing financial or design services in Class 35 — payments are Class 36 and website/graphic design is Class 42.

A third pitfall is vague specifications. Class 35 is enormous, so "business services" invites objections; specify what you actually do — "online retail store services featuring clothing", "advertising agency services". Get the service precise, and add the goods classes for your own products and the other services classes your business genuinely needs.

Why precise Class 35 filing matters

For retailers and platforms, the store or marketplace name is the brand, and this is a crowded, fast-moving space, so a precise, early registration is critical. Naming your real services — "online retail services", "advertising services" — makes the application easier to register and clearer to enforce, and captures the retail identity a goods class cannot. Because Nepal is first-to-file, the date you lodge secures your priority before a competitor registers your store name. For any retail, e-commerce or agency brand, an early, precise Class 35 filing is foundational.

In short

Class 35 is the advertising, retail and business-services class — and it is where shops and online stores protect their brand. The key idea: selling others' goods is a retail service in Class 35, separate from the goods classes that protect products. Get that right, specify your services precisely, and file early — Class 35 is one of the most contested classes.

Class 35 filing checklist

• Confirm you're protecting a service (retail, advertising, business) — products need their own goods classes.
• Check the exclusions — Class 36, 39, 42 or 45.
• Write a precise service specification (Class 35 is broad).
• Search the register for similar service marks.
• Add the goods classes and other services classes your business needs.
• File with the Department of Industry and track to registration.

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Register your Class 35 trademark

Protect your retail, e-commerce or agency brand. Find your class with the NICE Class Finder, screen with the Conflict Checker, then register your trademark with our team. Talk to an IP expert to map your retail service plus the goods and other service classes you need.